Privacy Policy

Last updated on 1st July 2026

Introduction

At ubgames, your safety and privacy is our top priority. This privacy policy explains how your personal information is collected and used when you visit and interact with this site. By accessing and using ubgames.uk, ubmini.com, playstorm.co.uk or any of our other web addresses, you agree to the terms outlined in this policy.

1. Information we collect

We use Google Analytics to track user-specific data to help us understand the traffic entering the site. This data includes basic details such as your general location, pages visited and the average amount of time users spend on particular pages. Each user has the option to change these settings at any time by clicking the grey shield icon in the bottom right corner of a page on our ad-supported websites. As stated in our Data Preferences control popup, your browser stores data for personalised advertising and content measurement, audience research and site data to improve your experience when using the site.

We use cookies to improve user experience while using the site. Cookies are small text files stored on the device that help us to store/save your preferences and understand how you interact with the site. Game data is stored only on the device that is currently in use and devices with a lower storage capacity will have less space to store game data, which leads to a chance of reducing the performance of your device.

2. How we use your information

We use data provided by third party sources to improve user experience and gain insights into the usage of the site, for example to view the number of users using the site at a given time and the games currently being played. We use information sourced by Google to show personalised ads that are relevant to you. You have the option to change these settings at any time, as mentioned in section 1.

3. Advertising and Third Party Services

Our primary revenue source comes from advertisements placed in strategic locations across the site. These are shown in a small box to the right of every game and in horizontal banner form on other pages. We use data collected by Google to show ads that are personalised to you, which is collected from other sites you have visited, and collected from Google search queries and your browser history. This remains fully private as it is encrypted through Google’s secure servers, neither Google or us can read the data. If you do not consent to this, you can opt out at any time by updating your data preferences or by removing specific permissions in your web browser’s settings. All Google Analytics (GA4) data is kept private, it is deleted at the end of every day and is only used for the purpose of monitoring traffic.

4. Shared Information

We do not sell any of our user data to third parties, nor do we make any profit from any data. Your usage data is stored solely for analytical processing so is remains fully confidential with advanced encryption. In extremely rare cases, we may disclose your information if required by law or in response to a valid request by a public authority.

5. Data Preferences

It is easy to update your preferences on how we process your personal data. Click the shield icon in the bottom-right corner of every page to reveal the Google data popup (available on ubgames.uk, ubmini.com and playstorm.co.uk). You can easily change permissions for individual vendors/services and disable cookie usage.

6. Privacy of Younger Users

This is designed to be a website for all ages - so we have clearly stated the recommended age rating of every game on each game tile, on the 'Games A-Z' page, in Search results and on the right-hand side of every game page. Our site is typically aimed at people over the age of 4, however we strongly recommend that children under the age of 9 use the site with adult supervision to ensure maximum safety. A description is provided for each individual game, with warnings if the game contains graphic content, strong language or sex references - though this only applies for a select number of games.

Safety is our top priority. If you are a parent who is concerned about any of the content available on this site, feel free to contact us via email at [email protected]. We read all emails and typically tend to reply within two working days. If you have seen an advertisement on the site that you deem inappropriate, you can report it to Google by clicking 'AdChoices' in the corner of a specific ad. Google will review your report and remove the ad as soon as possible.

7. Contact us

If you have any concerns about our privacy policy, feel free to contact us at [email protected] - we would love to hear from you as it helps to improve our website for other users.